I had a feeling Mother’s Day 2025 would be a lovely one… but I didn’t expect it to go viral.
Let me tell you what happened...
How a Mother’s Day Gift (and a Tag) Led to 70k Views
Like many of us, I was doing the last-minute scramble to pick something meaningful for my mam — someone who’s impossible to shop for because she has everything. She’s warm, a great gift-giver herself and has always loved Irish actress Amy Huberman (from her days in The Clinic to now).
When I heard Amy had launched her own wine brand — Ah Wines — and spotted that the bottle labels were designed with space to write a message on them…
I had a moment of inspiration. A brand with a nod to Irish humour? A built-in spot for personalisation on the label? It felt like the perfect pairing with my own brand’s love of bespoke gifting.
So I spent that morning in my Waterford studio, the sunlight streaming in as I hand-painted a bottle of 'Ah, Wines' new Sauvignon Blanc in blush pinks, reds, lemon yellow and silver accents.
I added the word “Mama” in silver to the bottle itself and then wrote on the label: “Ah here, it’s Mother’s Day” — a playful nod to the brand and our very Irish way of saying… go on, spoil yourself.
I filmed the whole process, from the brushstrokes to the gifting moment at our family lunch. Then that evening, I edited it all into a reel, tagged Amy and the 'Ah, Wines' account, and shared it to Instagram. I honestly didn't expect much.
At first, it was like any other reel — a couple of likes, a few views...
But then — it happened.
Amy herself liked, commented, shared, and even added it to her story.
Her words? “Oh wow, this is amazing!”
At that point, I had just over 500 views… Within minutes, it jumped to 2,000.
By the time I checked again that night? 20,000 views and counting.
Then by the time 24 hours passed, it hit 70,000 views!
Cue a little kitchen dance. And maybe a celebratory glass of wine (or three!).
She didn’t just like and share it — she followed up with another comment, shared it on the Ah Wines business page, and responded to my thank-you message. Her kindness and support meant the world, and watching the reel resonate with so many people just confirmed what I’ve honestly believe:
Gifts mean more when they’re personal.
When they're literally created for you.
When they’re made to last.
If you haven’t seen the reel yet, you can watch it here.
(Or just search @coloursbyshannon on Instagram)
And if you’re looking for a unique gift to mark a milestone moment — a birthday, engagement, wedding morning, or just because someone deserves to feel spoiled — my hand-painted bottle collection is live right here on my website.
Every piece is painted by hand in my studio and all you have to do is provide me with a bottle of your choice!
I bring it to life with florals, names, dates, and most importantly, meaning. It is a memory gifted in bottle form.
✨ Browse the full bottle collection here!
Thanks again for following along — this one was a memory I won't forget.
And as I always say, I started this business because I want others to gift memories as much as the gift itself. My mam said she won't forget receiving this gift and neither will your loves ones.
Read More: Thinking Differently About Mother's Day
Let’s toast to that. 🥂